Would you pay the same amount for a smaller product?

Date : 01 April 2022

Richard Green

Shopper Insights Manager – Channels

Shrinkflation isn’t a new phenomenon but for those of you unfamiliar with the term this is described as “a rise in the general price level of goods, brought about by a reduction in the weight or size of the item sold”. In certain cases, manufacturers and retailers will be looking at product…
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