Shopper trends for 2022

Our experts share the shopper behaviours that they believe will drive change through 2022.

Christmas 2021 review

During Christmas 2021, Omicron impacted celebrations for half of all shoppers. Read more on how shoppers were divided when it came to celebrating Christmas this year.

Shopper confidence index, December 2021

A Christmas of two halves as confidence remains steady.

H2 Shopper Excellence 2021

Your guide to the recent initiatives that we think shoppers will love.

Shopping around the Christmas tree

In the run up to Christmas, Omicron created worries about restrictions, with anxiety surrounding price rises, and inflation at its highest for a decade. However, shopper sentiment has remained stable this month with a few festive surprises.

How to increase conversion of your product online

How do you cut through the noise and make sure your brands and products make it into shoppers’ online shopping baskets?

What to expect from our next webinar: 13 January 2022

We kick of 2022 with a look at our post-Christmas research to see how shoppers ended 2021 and with a look ahead to the trends we believe will be shaping shopper behaviour.

Shopping around the Christmas tree

In the run up to Christmas, Omicron created worries about restrictions, with anxiety surrounding price rises, and inflation at its highest for a decade. However, shopper sentiment has remained stable this month with a few festive surprises.