Latest insights

For the first of our 2020 retailer spotlights, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping.

In this report, we look at food discount shoppers’ interest in healthy foods such as sugar free, wholefoods, low fat, low calorie, vegan and other plant-based products.

Looking at trends within food-to-go during Q4 2019.

With people shopping around more, we look at changing shopper attitudes to loyalty cards and compare loyalty card users from 9 different supermarkets.

Understand the role hot food and drinks play in creating a compelling food-to-go offer.


Latest blogs, articles and infographics

Find out how many shoppers made new year’s resolutions to make changes to their diets and where do plant-based options fit in 

As the UK leaves the EU, Michael looks ahead to what issues are likely to be high on shoppers' agenda during the transition period.

Dan's blog this month gives an update on changes we have made to our tracking data covering shopper sentiment, missions and events, health, nutrition and ethics, multichannel, brand and private label and technology and digital

ShopperVista Top five roundup H2 2019

Explore our series of webcasts keeping you up to date with insights across retail , shopper and supply chain.

We can help you build category and channel strategies, prepare for a meeting with a retailer, support brand stories – and more. It’s quick and easy to get the answers you need on ShopperVista.

Discover more about our shopper capabilities

Future-proof your business now to win with shoppers in 2025.

Understand the latest developments in Brexit and how the consumer goods industry should prepare