Trade up and down: translating at the category level

The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Q1 2023: are tactics becoming habits?

Find out how shoppers behaved in the first quarter of 2023.

The Sainsbury's shopper

Find out what makes the Sainsbury’s shopper unique.

April’s key shopper insights

With financial worries far from over find out how shoppers are adapting their shopping behaviour.

The Coronation: top shopper insights

Did the Coronation get shoppers excited?

Bringing the volumes back: the challenge for today and tomorrow

For well over a year now we have watched the different tactics shoppers have used to help them control their spending.

Q1 2023: shoppers shifting from tactics to habits

Discover the key takeaway from our most recent quarterly channel trends report.

Trade up and down: what makes the cut?

Find out what you need to know about the trade up and down decisions shoppers are making in and out-of-home.