trends

shopping basket


We track trends and projections in shopper behaviour, and relate these to the economy at large.

How retailers are using digital to engage with shoppers, and how shoppers are using it.

Why are people shopping?

Our category benchmarks provide attitudinal shopper data for individual categories.

Browse our reports and benchmarking tools and take inspiration from examples of best practice.

Explore the crucial role ethical and health considerations play in determining shopper choices.

Each month we track shoppers' views on private label and branded groceries.

Future-proof your business now to win with shoppers in 2025.

IGD forecasts the digital future for the food and grocery industry.

Got a burning business question?

Drive growth, improve your go-to-market strategies and overcome challenges with research tailored to the specific needs of your business