What do shoppers think of new brands?

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

We explore what shoppers think  of new and exisiting brands.
In this report we explore:

  • Levels of interest in buying new products and brands
  • What drives appeal of new brands to shoppers (eg. experimentaion, offers, flavours, quality, ethical, healthier etc.)
  • Which demographic groups are more open to new brands and exisitng brands
  • What shoppers think about the balance between branded and own label products
  • How Covid-19 has changed shopper's relationship with brands