Things to consider if you are looking to extend your category management influence to shopper missions and usage occasions.

A key focus for many retailers is ensuring they differentiate their offer from their competitors. We highlight six key areas for suppliers to consider when planning to support retailers with differentiation. 

Presentations

06/12/2018
Things to consider if you are looking to extend your category management influence to shopper missions and usage occasions.
13/11/2018
To successfully differentiate category ranges we need to be better at building it in to our ranging. Read on for advice and tips in building better curation into your ranging processes.
29/08/2018
As the industry evolves the category management need to change with it. Read on for six future challenges for category management, you should be preparing for.

Struggling to get retailers to implement category proposals? How to get a better success rate through building trust and ensuring you have truly compelling proposals.

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This popular two day workshop will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.