As the industry evolves category management needs to change with it. Read on for six future challenges for category management, you should be preparing for. 

Struggling to get retailers to implement category proposals? How to get a better success rate through building trust and ensuring you have truly compelling proposals.

Presentations

29/08/2018
As the industry evolves the category management need to change with it. Read on for six future challenges for category management, you should be preparing for.
24/08/2018
How do you create change through your category vision? Danone share their four steps to turn category ambition into action.
17/07/2018
We take a closer look at Weetabix’s successful healthy breakfast campaign that appeals to parents and children. An updated case study.

Key themes from the IGD Category Management and Shopper Marketing Summit. As shopper marketing and category management continues to evolve we summarise the five key areas of change.

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This popular two day workshop will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.