The last of our six category benchmark shopper trend reports.
An insight into shopper behaviour over the festive period
Continuing our category benchmark series of reports, we explore the role that innovation plays in different categories and what that means for new launches.
Great examples of shopper engagement, including retailer tailored activities from Quality Street and Asda using online flexibility to drive basket size.
View all presentations

In this report we identify the categories in larger stores where shoppers tend to spend more time and are more open to browsing and explore the reasons why.

This is the second report in our ‘in-store engagement and influence series’, in which we combine eye tracking with an online survey and in-depth interviews. 

Have a specific question about your category?

We can help! Contact our shopper team to discuss your specific business question.


Discover what is influencing shoppers' purchase decision in-store with the latest category snapshots