The last of our six category benchmark shopper trend reports.
An insight into shopper behaviour over the festive period
Continuing our category benchmark series of reports, we explore the role that innovation plays in different categories and what that means for new launches.
Great examples of shopper engagement, including retailer tailored activities from Quality Street and Asda using online flexibility to drive basket size.
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Discover the categories where brands have the greatest influence on shoppers’ purchase decisions.

Identify the role your category can play in-store in driving incremental growth.

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Category leadership is founded on the quality of the insights, the supporting strategies and tactics, and people capabilities. Learn the processes, tools and ways of working for your business to be a genuine category leader.