Read on for great examples from Coles and Sainsbury’s of driving family loyalty, ASDA and Coca-Cola collaboration and as technology advances how it is providing shopper customisation.
1 in 6 shoppers were on a health and beauty mission on their last trip. Discover how you can most effectively meet the needs of health and beauty shoppers.
Look for opportunities outside your category? Read on for an updated case study on Heinz who looked past traditional categories boundaries to find opportunities.
Maximising opportunities to engage with your shoppers using technology in-store.
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Understanding shoppers’ in-store decision making is not always straight forward. Our latest customised case study reveals how we developed a new decision tree model within health and beauty

Identify the role your category can play in-store in driving incremental growth.

Have a specific question about your category?

We can help! Contact our shopper team to discuss your specific business question.


Category leadership is founded on the quality of the insights, the supporting strategies and tactics, and people capabilities. Learn the processes, tools and ways of working for your business to be a genuine category leader.