Presentations

10/12/2018
Great examples of shopper engagement, including retailer tailored activities from Quality Street and Asda using online flexibility to drive basket size.
03/12/2018
Discover how shoppers are influenced in-store across 35 food and grocery categories.
28/11/2018
Continuing our category benchmark series of reports, we explore the importance of health, provenance and ethics for shoppers.
16/11/2018
Continuing our category benchmark series of reports, we explore how shoppers determine value.
View all presentations

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions.

Identify the role your category can play in-store in driving incremental growth.

Have a specific question about your category?

We can help! Contact our shopper team to discuss your specific business question.

CONTACT US

Category leadership is founded on the quality of the insights, the supporting strategies and tactics, and people capabilities. Learn the processes, tools and ways of working for your business to be a genuine category leader.