Trends/Category & in-store/In store

In store presentations

Presentations

H1 Shopper Excellence 2020
09/07/2020
Read this report for a collection of excellent responses to COVID-19 from manufacturers and retailers in their efforts to support, engage and re-assure shoppers.
View presentation
Category management 2019 – growing collaboration
12/12/2019
Read on for the findings of our latest research in category management practices. How suppliers are collaborating with retailers and the benefits they receive and the challenges they face.
View presentation
H2 Shopper Excellence 2019
11/12/2019
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
View presentation
H1 Shopper Excellence 2019
19/07/2019
Check out our latest examples of great shopper engagement, including Sainsbury’s pop-up meat free butcher and Lindt’s personalised chocolate Easter bunnies.
View presentation
In-store engagement and influence – in-store category hotspots
24/04/2019
In this report we identify the categories in larger stores where shoppers tend to spend more time and are more open to browsing and explore the reasons why.
View presentation
In-store engagement and influence – in-store media and packaging
12/04/2019
In this report we use eye tracking to explore shopper awareness and engagement with advertising, media and packaging in-store, to identify which types of media have the greatest influence on shoppers.
View presentation
In-store engagement and influence – secondary locations
03/04/2019
In this report we use eye tracking to explore how shoppers interact with gondola ends, free standing display units and other secondary product locations.
View presentation
In-store engagement and influence – in-store events
29/03/2019
In this report we use eye tracking to explore shopper awareness and interaction with events in supermarkets
View presentation
Q4 Shopper Excellence 2018
10/12/2018
Great examples of shopper engagement, including retailer tailored activities from Quality Street and Asda using online flexibility to drive basket size.
View presentation
Q3 Shopper Excellence 2018
09/10/2018
Read on for great examples from Coles and Sainsbury’s of driving family loyalty, ASDA and Coca-Cola collaboration and as technology advances how it is providing shopper customisation.
View presentation
1 2 3 4
Last