Latest insights

See our latest update about how shoppers are using different channels to complete their shopping missions  over the course of August.

COVID-19 has led to significant changes in shopper behaviour. In this report we predict ten shopper habits that are set to stick.

Comparing shopper sentiment across the UK pre and during COVID-19

A one stop report answering some of the most popular questions the IGD shopper team have been asked since the start of  COVID-19 lockdown

Explore some of the key considerations for consumers and shoppers as they balance eating in and out of home in the future.

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