Our digital update focuses on the impact of technology and digital tools of grocery shopping.

The more ‘connected’ shoppers are, the more complex the path-to-purchase becomes. Use this report to unpick the grocery eCommerce shopper journey to engage with this growing base of shoppers….


Find out how online is enhancing the in-store shopping experience
Maximising opportunities to engage with your shoppers using technology in-store.
Influencing shoppers in the digital world is very different from the physical. Read on for how and where to engage shoppers and the behaviours to consider when applying category management to the online channel.

With the online channel set to grow by over 50% in the next five years, use this report to understand some of the fundamentals of online shopper behaviour.

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In this one-day workshop, you'll discover the key opportunities of online retailing and how to activate them as part of your overall category strategy.

16-17 October 2018, London
Digital Commerce 2018: The Future of Retail is IGD’s most technologically advanced two-day event that will show you how to make more of the most revolutionary shopping channel of our time.