85% of shoppers have an aspiration to improve their diet in some way, in this report we explore their attitudes towards sugar.

25% of British shoppers are interested in purchasing Free-From products…


The drivers behind changing shopper attitudes to plant based diets.
Use this report to find out how the importance of brand is driving a change in shoppers’ quality perceptions when grocery shopping
We take a closer look at Weetabix’s successful healthy breakfast campaign that appeals to parents and children. An updated case study.

One-third (31%) of consumers would eat out more if healthier options were more readily available says our new research. Interest in healthy eating is on the rise and so is eating out.

Our research explores the links between these trends and the commercial opportunities for food and drink companies.

Aspiring to eat well is a goal that most of us share, with food discount shoppers being no exception.