Our final part of our four part series on health. In this report, we  explore; barriers to making healthy choices, the tactics shoppers adopt to make healthy choices, the role of supermarkets in helping shoppers make healthy choices, words associated with health and shopper perceptions of health claims.

In the second of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards social consciousness.

Presentations

01/11/2019
Our final part of our four part series on health. In this report, we explore; barriers to making healthy choices, the tactics shoppers adopt to make healthy choices, the role of supermarkets in helping shoppers make healthy choices, words associated with health and shopper perceptions of health claims.
30/10/2019
In this report we explore The role ethical considerations in food-to-go product decisions. What health considerations matter the most in food-to-go product decisions. Attitudes towards packaging in food-to-go
17/10/2019
Check out the third in our four part series on health. Here we look at the meaning of health across different categories, including health and beauty products.

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

Hear IGD future thinkers Toby Pickard, Vanessa Henry and Chris Irish discuss the global retail trends we expect to see in 2019.

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption