Now 2021 is well underway we take a look back to see how many people made changes to their diets and lifestyles so far this year and how sticky some of these changes could be for the longer term.
In this report we have identified six hypotheses focused on how health and wellness trends could evolve both for individuals and households and wider societal trends.
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
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Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.
Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption