In these unprecedented circumstances, a sustainable food system is increasingly important to consumers. To help your business plan for the pandemic and beyond, IGD has developed hypotheses of how the UK sustainability agenda will evolve in the short and longer term.

In this report we have identified six hypotheses focused on how health and wellness trends could evolve both for individuals and households and wider societal trends.

Presentations

26/06/2020
In these unprecedented circumstances, a sustainable food system is increasingly important to consumers. To help your business plan for the pandemic and beyond, IGD has developed hypotheses of how the UK sustainability agenda will evolve in the short and longer term.
18/06/2020
As fewer shoppers claim to be reducing their sugar intake, read this report to understand more about shoppers’ attitudes and behaviours around sugar and across a range of categories.
21/05/2020
We outline six hypotheses of how we believe Coronavirus (COVID-19) could influence the health and wellness agenda in the UK.

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption