Our final part of our four part series on health. In this report, we  explore; barriers to making healthy choices, the tactics shoppers adopt to make healthy choices, the role of supermarkets in helping shoppers make healthy choices, words associated with health and shopper perceptions of health claims.

In the second of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards social consciousness.

Presentations

23/12/2019
We predict five key shopper trends that we expect to shape the food and grocery market over the next 12 months and beyond
01/11/2019
Our final part of our four part series on health. In this report, we explore; barriers to making healthy choices, the tactics shoppers adopt to make healthy choices, the role of supermarkets in helping shoppers make healthy choices, words associated with health and shopper perceptions of health claims.
30/10/2019
In this report we explore The role ethical considerations in food-to-go product decisions. What health considerations matter the most in food-to-go product decisions. Attitudes towards packaging in food-to-go

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

Hear IGD future thinkers Toby Pickard, Vanessa Henry and Chris Irish discuss the global retail trends we expect to see in 2019.

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption