Health, nutrition & ethics reports


An updated look at shopper adoption and attitudes towards plant-based diets.
In this new report, we look at our latest insights exploring how health habits have been impacted as a result of the pandemic and which ones are likely to stick for the longer term.
Shopping habits, and shopper demands, have changed as a result of COVID-19. British and local sourcing is more important than ever. In preparation for EU Exit at the end of the year, we looked into shoppers attitudes towards British and local foods and producers and how they may be changing.
In these unprecedented circumstances, a sustainable food system is increasingly important to consumers. To help your business plan for the pandemic and beyond, IGD has developed hypotheses of how the UK sustainability agenda will evolve in the short and longer term.
As fewer shoppers claim to be reducing their sugar intake, read this report to understand more about shoppers’ attitudes and behaviours around sugar and across a range of categories.
We outline six hypotheses of how we believe Coronavirus (COVID-19) could influence the health and wellness agenda in the UK.
The impact of plastic has been in the news in recent years. Our latest report looks at how attitudes towards packaging and plastic have changed over time and explores shoppers' priorities.
In this report, we look at food discount shoppers’ interest in healthy foods such as sugar free, wholefoods, low fat, low calorie, vegan and other plant-based products. We explore, satisfaction with the current health offering in Aldi and Lidl and how food discounters can make it easier for shoppers to make healthy choices.
In this report we look at what are the big health trends that kick off in January including giving up alcohol/dry January, trying out veganism/plant-based diets, vegetarianism or opting for a flexitarian diet for the month of January. We explore how many shoppers started and maintained a vegan diet in January. We also look at the most popular health focused products shoppers are interested in e.g vegan/plant based, gluten-free and reduced sugar. And reveal where health and ethics appears in the top motivations for New Year’s resolutions.
We predict five key shopper trends that we expect to shape the food and grocery market over the next 12 months and beyond