Rhian explores how the convenience channel can meet the needs of the different food-to-go missions

Whilst the ability to save money is the main reason shoppers choose to shop in Aldi, product quality is also an important driver of store choice.

Presentations

09/08/2018
1 in 6 shoppers were on a health and beauty mission on their last trip. Discover how you can most effectively meet the needs of health and beauty shoppers.
07/12/2017
Discover what is important to shoppers at Christmas and what this means for your business.
25/05/2017
Are you capitalising on the evening meal opportunity?

As the industry evolves category management needs to change with it. Read on for six future challenges for category management, you should be preparing for.

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Using the most recent research and illustrated through industry case studies, this one day course provides the key principles and proven techniques you need to successfully activate your plans with shoppers.