In our annual Christmas research we look at how sustainability could shape shopper behaviour when shopping this Christmas.

Read more about how shoppers are approaching Christmas Day celebrations this year. 


See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
Exploring shoppers view on different occasions and the role of food and drink plays within occasions
Understand the role of meal planning during different phases of the the shopper journey and how the approach to meals is changing

Our latest data exploring shoppers' missions on their last shopping trip.

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