In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.

Read more about shoppers planning to follow flexitarian, vegetarian, and vegan diets this year.

Presentations

05/02/2020
In this report we look at what are the big health trends that kick off in January including giving up alcohol/dry January, trying out veganism/plant-based diets, vegetarianism or opting for a flexitarian diet for the month of January. We explore how many shoppers started and maintained a vegan diet in January. We also look at the most popular health focused products shoppers are interested in e.g vegan/plant based, gluten-free and reduced sugar. And reveal where health and ethics appears in the top motivations for New Year’s resolutions.
09/01/2020
In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.
11/12/2019
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.

Our latest data exploring shoppers' missions on their last shopping trip.