Missions and events articles and infographics

30 April 2019
We use eye tracking to explore how shoppers interact with gondola ends, free standing display units and other secondary product locations. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The bes...
09 April 2019
Find out which events are most appealing to shoppers and how events can influence behaviour. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of S...
13 February 2019
Valentine’s Day is a great excuse to treat ourselves and our loved ones and a great opportunity for retailers to drive footfall, basket size and trade-up. With this in mind, we were interested to see what UK households have planned this Valentine’s Day. Valentine’s Day is not for everyone Only 46% of 16-54-year olds plan to celebrate Valentine’s Day this year, with over 1 in 5 choosing no...
19 November 2018
Cautious shoppers With Brexit negotiations ever present in the news, just 21% of shoppers in October say they will be better off in the year ahead. This is down from a joint record high in May and July this year (26%). As many shoppers expect rising food prices, we’re also seeing some of the highest levels of pessimism; 29% say they will be financially worse off in the year ahead, compared t...
14 November 2018
Find out how shoppers interact with events. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it To find out more...
24 October 2018
I’m even more convinced of how important it is to deliver against shoppers’ need for convenience after attending IGD’s annual digital commerce event last week. One of our speakers, Richard Kelly, CEO of Adimo , highlighted an important differentiation between price and cost. While price refers to the amount of money shoppers spend, cost is the “effort, loss or sacrifice necessary to ach...
01 October 2018
I have just spent the last two days at our Convenience Summit hearing and seeing some great concepts, experiences and ideas about how the channel can meet the needs of the different food-to-go missions and maximise the market opportunity.  So firstly, how big could the food-to-go opportunity be for the convenience sector? In total we predict that the UK food-to-go sector will reach £22...
30 August 2018
Whilst the ability to save money is the main reason shoppers choose to shop in Aldi, product quality is also an important driver of store choice. DOWNLOAD AS PDF DOWNLOAD AS PDF IGD Aldi Category Immersion Summit 6 November 2018, Birmingham A new category immersion capability event across eight Aldi buying areas. Find out how you can share in ...
13 August 2018
Whilst World Cup fever and scorching weather saw financial confidence hit a record high, the effects have now subsided and shoppers have adopted a more cautious outlook . However, at the same time there has been an increase in those who think quality will become more important to them than saving money in the next 12 months (18% Jun’18 vs. 13% Jun’17). Source: IGD Research, B...
18 July 2018
Despite having no previous interest in football, I have been completely addicted to the World Cup, changing plans and altering my usual mid-week routine so that I didn’t miss any important matches. I am definitely not alone, with a peak audience of 26.5 million people watching the semi-final on 11th July. Events like the World Cup can have a significant impact on the mood of the nation, leading...