Missions and events articles and infographics

05 February 2020
If you’re reading this blog post, then you’re probably already aware that the heart of the ShopperVista survey is a detailed tracking questionnaire. Through this service we speak to a nationally representative panel of more than 1,000 British food and grocery shoppers every month, about topics as varied as their personal economic expectations, how satisfied they were with their latest food shop a...
05 February 2020
As we move into February how many of us have already “amended” or given up entirely on our new year’s resolutions? I have definitely changed the success criteria on a few of mine already! Our latest research shows that I am not alone. During January we have been asking British shoppers about their resolutions for January and beyond and, as expected, many of us started with the intention of mak...
03 December 2019
See our latest infographic exploring how shoppers are approaching Christmas this year: Where shoppers are celebrating Christmas and what they’re eating Behaviours on Christmas Day How important food and drinks are this Christmas DOWNLOAD INFOGRAPHIC DOWNLOAD INFOGRAPHIC Newsletters Get the latest industry news and insights straigh...
03 December 2019
You snow the drill Given the uncertainty about Brexit and the General Election outcome (snow on and snow forth), it’s not surprising that shoppers may be cautious about how much they spend this Christmas. This year, the average amount that shoppers estimate they will spend on their Christmas dinner is £80.93, down from £89.68 last year.  Shoppers aren’t ditching their ethics this Christ...
31 October 2019
At IGD, we’re embracing the Halloween festivities this year with a pumpkin carving competition, and it looks like we’re not the only ones.  Frightfully popular Source: IGD ShopperVista; ALL shoppers, 23rd to 24th October 2019.  44% of all shoppers are planning on celebrating Halloween in some form this year. Preparing for trick-or treaters is the most common behaviour claimed by sho...
30 October 2019
See our latest infographic exploring how shoppers are approaching Halloween. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
30 April 2019
We use eye tracking to explore how shoppers interact with gondola ends, free standing display units and other secondary product locations. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The bes...
09 April 2019
Find out which events are most appealing to shoppers and how events can influence behaviour. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of S...
13 February 2019
Valentine’s Day is a great excuse to treat ourselves and our loved ones and a great opportunity for retailers to drive footfall, basket size and trade-up. With this in mind, we were interested to see what UK households have planned this Valentine’s Day. Valentine’s Day is not for everyone Only 46% of 16-54-year olds plan to celebrate Valentine’s Day this year, with over 1 in 5 choosing no...
19 November 2018
Cautious shoppers With Brexit negotiations ever present in the news, just 21% of shoppers in October say they will be better off in the year ahead. This is down from a joint record high in May and July this year (26%). As many shoppers expect rising food prices, we’re also seeing some of the highest levels of pessimism; 29% say they will be financially worse off in the year ahead, compared t...