Missions and events reports

Presentations

05/02/2020
In this report we look at what are the big health trends that kick off in January including giving up alcohol/dry January, trying out veganism/plant-based diets, vegetarianism or opting for a flexitarian diet for the month of January. We explore how many shoppers started and maintained a vegan diet in January. We also look at the most popular health focused products shoppers are interested in e.g vegan/plant based, gluten-free and reduced sugar. And reveal where health and ethics appears in the top motivations for New Year’s resolutions.
09/01/2020
In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.
11/12/2019
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
05/12/2019
Exploring shoppers view on different occasions and the role of food and drink plays within occasions
02/12/2019
Understand the role of meal planning during different phases of the the shopper journey and how the approach to meals is changing
27/11/2019
In this report, we take a deep dive into shopper behaviour at Christmas, looking at: - Spending expectations for Christmas dinner and savings tactics - What is going into Christmas dinner, and how vegan and vegetarian options are growing - What’s most important when choosing a food and grocery product at Christmas time - Channel usage changes year on year - The importance of loyalty cards and the place for technology
14/11/2019
In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.
29/10/2019
The amount shoppers are buying is creeping up this Halloween – read this report for more shopper attitudes and behaviours around the event.
04/09/2019
Get the latest view on the attitudes and behaviours of food-to-go shoppers
19/06/2019
A quick look at how shoppers mark father’s day