Missions and events reports


In this report we look at what are the big health trends that kick off in January including giving up alcohol/dry January, trying out veganism/plant-based diets, vegetarianism or opting for a flexitarian diet for the month of January. We explore how many shoppers started and maintained a vegan diet in January. We also look at the most popular health focused products shoppers are interested in e.g vegan/plant based, gluten-free and reduced sugar. And reveal where health and ethics appears in the top motivations for New Year’s resolutions.
In this report we look back at our pre-Christmas reporting and compare what shoppers told us they expected to do, with what they say they actually did.
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
Exploring shoppers view on different occasions and the role of food and drink plays within occasions
Understand the role of meal planning during different phases of the the shopper journey and how the approach to meals is changing
In this report, we take a deep dive into shopper behaviour at Christmas, looking at: - Spending expectations for Christmas dinner and savings tactics - What is going into Christmas dinner, and how vegan and vegetarian options are growing - What’s most important when choosing a food and grocery product at Christmas time - Channel usage changes year on year - The importance of loyalty cards and the place for technology
In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.
The amount shoppers are buying is creeping up this Halloween – read this report for more shopper attitudes and behaviours around the event.
Get the latest view on the attitudes and behaviours of food-to-go shoppers
A quick look at how shoppers mark father’s day