Coronavirus (COVID-19): changes in shopping channels and missions - June update

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

As a result of the COVID-19 pandemic, this report highlights the recent changes in channel usage and shopping missions. It looks at:

  • Patterns in usage of larger store, convenience, discount and online channels
  • The missions shoppers are completing in different channels and shifts in store choice drivers
  • Financial confidence, focus on saving money
  • Changing channel demographic profiles