COVID-19: The impact on shoppers by region

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

This report  compares and contrasts the shoppers of 12 different UK regions. It looks specifically atchanges in shopper behaviour and sentiment by region as a result of COVID-19.

Regions include Scotland, Northern Ireland, Wales, North West, North East, Yorkshire and Humberside, London, South East, South West, East Midlands, west Midlands, East of England