H2: events with a difference

Rhian Thomas
Head of Insight - ShopperVista & FTG
@IGDShopperNews

Now H2 is well underway we share our prediction of how shoppers will prepare for different events.

In this report we look at:

  • When shoppers will start planning for events like Christmas and Halloween
  • Shopper thoughts about going out of home celebrations
  • Scale of celebrations this year