Ocado and M&S shoppers

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

As the joint venture between Ocado and M&S begins on September 1st, we compare the shopper profiles of the two retailers. 

Content includes a comparison of Ocado and Marks and Spencer shoppers across a range of measures including: 

  • Shopper profiles including location and age 
  • Satisfaction levels 
  • Appeal to fmailies 
  • Missions