This report looks at economic indicators including inflation and unemployment and GDP. It look at claimed grocery spend, time taken for shopping and levels of stress when grocery shopping. It also explores drivers of store choice, how shoppers' finances have been impacted, focus on saving money rather than quality, levels of multichannel shopping, usage of food and variety discounters, cooking, planning shopping, reducing food waste and usage of foodservice. It uncovers the latest savvy shopping tactics including special offers, coupons, end of aisle and pack sizes. It also look sat attitudes to own label vs brands.

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