Quality divide: ShopperVista update March 2021

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

The things you need to know this month about British food and grocery shoppers are summarised in this report. We look at the latest:

  • Shopper confidence index
  • Channel usage
  • Drivers of product choice
  • The missions shoppers are completing
  • Record month for online