Top 10 post COVID channel shopper habits

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

This report looks at online, supermarkets and convenience stores and compares these three channels for:

  • Number of shopping trips
  • Number of retailers visited
  • Number of products bought per trip
  • Time spent per trip
  • Use of technology in-store
  • Browsing and aisles visited
  • Planning
  • Impulse purchasing
  • Promotions
  • Brand switching and loyalty