Where do brands add value in Aldi and Lidl?

Sylvia Jeanes
Shopper Insight Manager

We explore what shoppers think of own label and brands in Aldi and Lidl

In this report we cover;

  • Levels of interest in buying own label and brands
  • Attitudes to private label for being trusted, good value and improved quality
  • Key categories for well known brands and own label
  • Apetite for premium own label in food discounters