Where do brands add value in Aldi and Lidl?

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

We explore what shoppers think of own label and brands in Aldi and Lidl

In this report we cover;

  • Levels of interest in buying own label and brands
  • Attitudes to private label for being trusted, good value and improved quality
  • Key categories for well known brands and own label
  • Apetite for premium own label in food discounters