Easter shoppers 2019

 In this report, we’ll identify

  • The role of different meal occasions over Easter including eating in and eating out
  • Approaches to Easter meal preparation including cooking from scratch, Easter breakfast, baking cakes, ready prepared options
  • The top foods being prepared for the main Easter meal
  • Interest in plant-based diets and other dietary requirements over Easter
  • Categories already purchased and planned to be purchased before Easter
  • Trade-up opportunities e.g. for Easter eggs
  • The role of health when purchasing Easter products
  • The importance of reduced packaging and sustainable solutions for Easter
  • The role of gifting for Easter-