Featured Presentation

Find out more about shopper attitudes to new and exisiting brands

A look at how value perception, usage occasions and comparison with brands differs between the three tiers of supermarket private label.

Presentations

26/06/2020
Find out more about shopper attitudes to new and exisiting brands
02/04/2020
BrewDog has started making hand sanitiser at its distillery in Aberdeen in response to the UK shortage
30/10/2019
Understand the importance of private label and brands by different convenience store segments across a range of measures and how this is changing

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions.