Featured Presentation

Use this report to find out how the importance of brand is driving a change in shoppers’ quality perceptions when grocery shopping.

Shoppers are more likely to be looking for well-known brands in certain categories. Find out more in our infographic.

Presentations

02/08/2018
Use this report to find out how the importance of brand is driving a change in shoppers’ quality perceptions when grocery shopping
04/09/2017
As retailers expand their premium private label ranges, brands will need to work harder to stand out and build loyalty with shoppers. We reveal the role of brands across 34 food and grocery categories.
02/05/2017
What do shoppers think when it comes to branded and private label products?

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Our new research compares shopper behaviour, motivations and attitudes in your category, to find out more about the role of brands in your category see our category benchmark reports.

This popular two day workshop will ensure you understand and are able to implement the core principles and techniques our industry uses to develop effective category plans.