In the second of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards social consciousness.

See our latest infographic exploring how shoppers are approaching Christmas this year. 


This report explores the number of supermarkets and channels people use. It loooks at cross retailer shopping e.g. how many Tesco shoppers also shop at Aldi or Lidl; Understand the barriers and drivers to using supermarket loyalty cards including the use of apps; which categories shoppers most prefer to receive money off coupons; ownership and frequency of use of different supermarket loyalty cards; shopper profiles of different loyalty card users including Tesco ClubCard, Sainsbury's Nectar, Morrisons More, myWaitrose, Marks & Spencer SPARKS, Co-op, SPAR, Booths and Iceland.
In this report we share our five key trends for the year ahead and what these mean for shoppers.
We predict five key shopper trends that we expect to shape the food and grocery market over the next 12 months and beyond
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Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Our new research compares shopper behaviour, motivations and attitudes in your category, with other food and grocery categories, to identify challenges, strengths and opportunities.