In the second of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards social consciousness.

Dan's blog this month gives an update on changes we have made to our tracking data covering shopper sentiment, missions and events, health, nutrition and ethics, multichannel, brand and private label and technology and digital


We highlight five of the recent changes in shopper behavior and sentiment we have seen in our ShopperVista data
Our selection of key insights from across Retail Analysis and ShopperVista from the last three months. This report includes the latest macroeconomic and shopper sentiment data, retailer results and market shares. We also highlight the latest channel and market trends, and new store formats.
This report explores the number of supermarkets and channels people use. It loooks at cross retailer shopping e.g. how many Tesco shoppers also shop at Aldi or Lidl; Understand the barriers and drivers to using supermarket loyalty cards including the use of apps; which categories shoppers most prefer to receive money off coupons; ownership and frequency of use of different supermarket loyalty cards; shopper profiles of different loyalty card users including Tesco ClubCard, Sainsbury's Nectar, Morrisons More, myWaitrose, Marks & Spencer SPARKS, Co-op, SPAR, Booths and Iceland.
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Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.