Shopper trends 2021: savvy shopping norm

See how different behaviours are being exhibited by different shopper groups. Some focusing more on saving money due to the downturn and some more open to spending money.

Confidence improves with vaccine rollout

See how shoppers' focus on the rollout of the COVID-19 vaccine in January is helping to boost confidence despite the national national lockdown 

Presentations

24/02/2021
See how different behaviours are being exhibited by different shopper groups. Some focusing more on saving money due to the downturn and some more open to spending money.
03/02/2021
See our latest round up of the top five shopper insights in January'21
02/02/2021
See how shoppers' focus on the rollout of the COVID-19 vaccine in January is helping to boost confidence despite the national national lockdown
Shopper sentiment monthly update – January 2021

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

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Creating personalised solutions that address critical customer and commercial challenges

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