Shopper sentiment articles and infographics

14 March 2019
In my savvy shopping blog in February, I noted that a minority of shoppers (36%) had been spending more carefully since the EU Referendum. Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).  New behaviours in the year ahead ...
14 March 2019
Read our snapshot of shopper attitudes towards new and different products this month. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is t...
15 February 2019
With Brexit scheduled for 29th March 2019, there’s no certainty on what this will really mean for shoppers. Join us on our One month to go: Brexit update webcast on the 27th February for more information. Source: IGD ShopperVista; ALL shoppers, January ’19 While many shoppers are worried about what Brexit might mean for both the UK economy and their own finances, only a minority...
15 February 2019
Discover the savvy shopping behaviours being adopted as Brexit approaches. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
13 February 2019
Valentine’s Day is a great excuse to treat ourselves and our loved ones and a great opportunity for retailers to drive footfall, basket size and trade-up. With this in mind, we were interested to see what UK households have planned this Valentine’s Day. Valentine’s Day is not for everyone Only 46% of 16-54-year olds plan to celebrate Valentine’s Day this year, with over 1 in 5 choosing no...
17 January 2019
Find out shoppers’ attitudes to Brexit and the five mega-trends DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Join us for Your Brexit Update Review latest developments around B...
09 January 2019
Happy New Year! We hope you have had a good break over the festive period. I think it is fair to say that 2019 is shaping up to be an eventful year. The impact of Brexit on shoppers Source: IGD ShopperVista; Base: 1,000+ ALL shoppers, Dec’18 Brexit is set to dominate the headlines and will have a knock-on effect for the food and grocery industry. Our latest data reveals that many...
19 December 2018
Find out how shoppers are focusing on provenance this month. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find ...
19 December 2018
With just three months left to go before Brexit, there is still no certainty about business outcomes. It is possible to imagine anything from “minor inconvenience” to “severe disruption”; for more information see our range of articles and guides on Brexit. Shoppers’ concerns With Brexit being at the forefront of the news agenda, it’s not surprising that more shoppers say they are wo...
19 November 2018
Cautious shoppers With Brexit negotiations ever present in the news, just 21% of shoppers in October say they will be better off in the year ahead. This is down from a joint record high in May and July this year (26%). As many shoppers expect rising food prices, we’re also seeing some of the highest levels of pessimism; 29% say they will be financially worse off in the year ahead, compared t...