Shopper sentiment articles and infographics

17 January 2019
Find out shoppers’ attitudes to Brexit and the five mega-trends DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here Join us for Your Brexit Update Review latest developments around B...
09 January 2019
Happy New Year! We hope you have had a good break over the festive period. I think it is fair to say that 2019 is shaping up to be an eventful year. The impact of Brexit on shoppers Source: IGD ShopperVista; Base: 1,000+ ALL shoppers, Dec’18 Brexit is set to dominate the headlines and will have a knock-on effect for the food and grocery industry. Our latest data reveals that many...
19 December 2018
Find out how shoppers are focusing on provenance this month. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find ...
19 December 2018
With just three months left to go before Brexit, there is still no certainty about business outcomes. It is possible to imagine anything from “minor inconvenience” to “severe disruption”; for more information see our range of articles and guides on Brexit. Shoppers’ concerns With Brexit being at the forefront of the news agenda, it’s not surprising that more shoppers say they are wo...
19 November 2018
Cautious shoppers With Brexit negotiations ever present in the news, just 21% of shoppers in October say they will be better off in the year ahead. This is down from a joint record high in May and July this year (26%). As many shoppers expect rising food prices, we’re also seeing some of the highest levels of pessimism; 29% say they will be financially worse off in the year ahead, compared t...
14 November 2018
Find out how shoppers interact with events. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it To find out more...
24 October 2018
Find out what convenience means to shoppers. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it To find out mor...
24 October 2018
I’m even more convinced of how important it is to deliver against shoppers’ need for convenience after attending IGD’s annual digital commerce event last week. One of our speakers, Richard Kelly, CEO of Adimo , highlighted an important differentiation between price and cost. While price refers to the amount of money shoppers spend, cost is the “effort, loss or sacrifice necessary to ach...
17 September 2018
Find out shoppers’ latest attitudes to price and value. DOWNLOAD AS PDF DOWNLOAD AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of ShopperVista is to try it ...
10 September 2018
Last month, my colleague Ellie talked about seizing opportunities for adding value through quality in her blog . That still rings true, however, shoppers are also becoming more focused on the price side of the value equation. Fears over rising food prices Food price expectations Source: IGD Research, Base: 1,700+ ALL shoppers, August’18 Inflation tends to be more influe...